Marketing · Concept / sample
Forme — A cohesive campaign direction
An image-led advertising direction for the sample Forme identity.
This is a concept project, not commissioned client work. No client results are claimed.
Background & brief
Extend the fictional Forme identity into a consistent advertising visual direction.
Objectives
Build a clear visual language, explore a cohesive system, and show how the design can translate across relevant touchpoints.
Creative direction
A single product-focused visual language creates consistency across proposed campaign touchpoints.
Final deliverables
- Campaign art direction
- Social creative concept
- Advertising visual direction
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