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Branding · Concept / sample

Forme — A naturally balanced identity

A considered identity and packaging concept for modern skincare.

Sample Forme skincare packaging in forest green on sculptural stone plinths

This is a concept project, not commissioned client work. No client results are claimed.

Background & brief

Explore a calm, contemporary visual identity for a fictional botanical skincare brand.

Objectives

Build a clear visual language, explore a cohesive system, and show how the design can translate across relevant touchpoints.

Creative direction

A restrained palette, carefully spaced typography and tactile packaging bring clarity to a simple product range.

Final deliverables

  • Visual identity concept
  • Packaging direction
  • Product presentation

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