Branding · Concept / sample
Forme — A naturally balanced identity
A considered identity and packaging concept for modern skincare.

This is a concept project, not commissioned client work. No client results are claimed.
Background & brief
Explore a calm, contemporary visual identity for a fictional botanical skincare brand.
Objectives
Build a clear visual language, explore a cohesive system, and show how the design can translate across relevant touchpoints.
Creative direction
A restrained palette, carefully spaced typography and tactile packaging bring clarity to a simple product range.
Final deliverables
- Visual identity concept
- Packaging direction
- Product presentation
Gallery · select to enlarge
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